Ecommerce Assets Should Be Working For You, Not Against You
There’s an all too common problem with ecommerce SEO for cannabis dispensaries causing dispensary and delivery business owners to miss out on tens of thousands of dollars in revenue every month. Most solutions for cannabis ecommerce today are placed on dispensary websites by way of what is called an iFrame. If you need to get up to speed, check out Tymber’s post on iFrames versus Native ecommerce for cannabis dispensaries . The problem with iFrames is that they are not actually a part of your website. Ecommerce providers offering iFrame solutions have done a great job making it look like it is part of your website but in Google’s eyes, it’s not and that’s a big problem.
Tymber’s ecommerce for cannabis dispensaries is architected in a completely different way that is called ‘native’ ecommerce. Having a truly native ecommerce does many things for your business from a marketing standpoint that dispensary owners give up when they use an iFrame solution for ecommerce – most importantly organic traffic and revenue.
More Impressions, More Clicks, More Revenue
Ask any digital marketing professional and they will tell you that iFrame’s are suicide for modern marketing efforts. The assets that should be working to get you organic traffic and revenue are completely missing from your website. Ecommerce categories (e.g. flower, vape, edibles, etc.), product pages (e.g. Kiva chocolate bar, Raw Garden cartridges, etc.) and brand pages (e.g. Papa and Barkley, Heavy Hitters, etc.) are powerful SEO assets for your business that should be making you money, but they’re not if you are using an iFrame.
Take a look at the incredible growth in impressions, clicks and revenue achieved by one cannabis retailer using Tymber’s native ecommerce SEO for cannabis dispensaries. Every category, product and brand on the menu is an asset that works to drive traffic and revenue to the ecommerce store resulting in dramatic growth over time as the assets continue to work for the business. Check out Neil Patel’s post on ecommerce search engine optimization to learn more about how impactful native ecommerce can be for your business.
Let’s take a look at one particular cannabis business that’s driving over $60,000 in revenue every month through organic traffic to native category, product and brand pages with Tymber’s native ecommerce. Category pages are one of the most powerful assets for any ecommerce business.
In this example, one of Tymber’s retail partners is driving over $40,000 per month from category pages in organic search results.
If you are using a native ecommerce solution, every product on your menu is a revenue driving asset for your business. If you have 1,000 products on your menu, that’s 1,000 opportunities for that product to show up in search results when someone searches for that product.
Brand specific searches in cannabis have skyrocketed in recent years. In the early days of cannabis, before mainstream cannabis brands existed, folks would search for things like ‘San Francisco dispensary’ or ‘San Diego cannabis delivery’ hoping to simply find cannabis of any kind. Those types of localized searches have declined dramatically in recent years as brand preferences have been formed. For example, the keyword ‘San Francisco dispensary’ was searched over 15,000 times per month. Now that number is down to less than 8,000 searches per month. Why? Because folks are now searching by brand. Kiva Confections is searched over 5,000 times per month. Raw Garden Cartridges is searched over 20,000 times per month.
In this example, this cannabis retailer is driving over $2,000 per month in revenue from brand pages being found in organic search results.
Make Google Happy And Your Business Will Thrive
As you can see, the power of a native ecommerce SEO for cannabis dispensaries is substantial. Google’s algorithm now has well over 200 variables that contribute to your businesses SEO ranking. In addition to categories, products and brands on your menu, Google is also interested in things like bounce rate, time on page, conversions, engagement and more. Using an iFrame solution for ecommerce prevents Google from learning those critical metrics about your ecommerce website. Native solutions like Tymber are Google’s best friend.