Until recently, Mobile and Desktop traffic have always gone head to head. Over the past decade, the global percentage of web traffic from mobile devices has surged. As of November 2022, 60.28 percent of all web traffic is now coming through mobile devices.
Mobile Vs Desktop Traffic On Tymber Sites
Furthermore, 2021 statistics show that 72.9 percent of all retail e-commerce was generated via mobile commerce.
Tymber has been on top of this trend since our inception. As a leader in cannabis e-commerce marketing, we’ve been driving this trend of mobile-first economies for our partners—and for good reason.
The realization that most e-commerce and web traffic comes from a mobile device is still in its infancy.
Building The Tymber Platform For “Mobile-First”
A recent audit of all Tymber retail partners Tymber consistently shows a range of 75-90% of mobile device user traffic across all Tymber sites. While the average sits right in the middle, our top-performing partners consistently see a huge 90% majority of mobile visitor device users.
Tymber arrived at this point not only because of the upward trend in mobile device users but also because our solution is built for this—Tymber has taken action to build the platform as a “mobile-first design”. This means that the web app for Tymber sites is designed for a mobile-first viewpoint—from phone to tablet, and finally to desktop and laptop.
Preparing For The Future of Cannabis E-Commerce With Tymber
While your dispensary staff is still viewing your website, promos, and checkout views on a desktop version all day—they have no idea that 8/10 shoppers aren’t seeing it that way. As an operator, you're not aware until you see the benefits of mobile dispensary applications and building for mobile-first access.
Mobile device visitors don’t only make up the majority of users, they also make up the majority of users under 45 years old.
The days of building sites for desktop first and then building a mobile version are behind us. With an enormous majority of mobile users in the younger generation shopping and browsing the market, paying attention to this new shopping trend will be vital for preparing for store success in the future.
Ready to switch to a platform that prioritizes industry changes and prepares you for success?