Cannabis consumers are searching for products, brands and categories they love millions of times per month. Is your dispensary menu in the search results?
In this case study, we wanted to understand exactly how many dollars are being driven through organic search and Tymber's native ecommerce platform. Specifically we were interested in three of the most valuable assets an ecommerce store should have: category, product and brand ecommerce pages. We analyzed Google Analytics data for 30 Tymber retail partners across three different states (California, Oregon and Massachusetts) to determine how each asset performs when a site is launched with Tymber ecommerce. We found that these three assets contributed an additional 5% of revenue by appearing in organic search. iFrame ecommerce menus simply cannot do this.
If you need to get up to speed on why this problem exists with embedded iFrame menus and how Tymber solves it with a native approach to cannabis ecommerce check out this post. Now, let's take a look at how much additional revenue you can be driving to your dispensary with Tymber's native ecommerce.
Ecommerce category pages are one of the most powerful SEO assets for an ecommerce store. These are pages like yourdomain.com/menu/flower or yourdomain.com/menu/edibles. A consumer sits down and types 'cannabis edibles sacramento' or 'cannabis flower los angeles' and finds native ecommerce category pages in search results. Category pages are an integral part of Tymber's unique approach to native ecommerce for cannabis dispensaries. Looking at the anonymized data below, after launching Tymber's native ecommerce platform, retailers immediately starting generating additional revenue from ecommerce category pages appearing in search results when consumers search for categories they are interested in.
This data shows the revenue driven purely through category pages appearing in organic search results on a quarterly basis.
Organic conversions from ecommerce category pages appearing in search results contributed an additional 3% to total online revenue for Tymber partners observed in this case study.
Product pages also appear in search results when consumers search for specific products in their area. Searches like 'Stiiizy Biscotti Sacramento' are happening tens of thousands of times per month only native ecommerce platforms like Tymber have an answer for those consumer search queries. After launching Tymber's native ecommerce platform, Tymber partners immediately starting capturing more revenue through product ecommerce pages appearing in search results. For the most successful Tymber partners, this number is in the tens of thousands of dollars per quarter.
This data shows the revenue driven purely through product pages appearing in organic search results on a quarterly basis.
Organic conversions from ecommerce product pages appearing in search results contributed an additional 1-2% to total online revenue for Tymber partners observed in this case study.
The third most valuable asset to a cannabis ecommerce menu are brand pages. Consumers are searching for their favorite brands tens of thousands of times per month and only native ecommerce platforms can return a search result for these brand specific search queries. Searches like 'Mary's Medicinals San Franscisco' are among the most popular searches for brands. Consumers searching for their favorite brand in their area will find native brand pages like these and convert to paying customers in your ecommerce store if you are using a native ecommerce platform like Tymber.
This data shows the revenue driven purely through brand pages appearing in organic search results on a quarterly basis.
Organic conversions from ecommerce brand pages appearing in search results contributed an additional 1-2% to total online revenue for Tymber partners observed in this case study.
In total, Tymber partners in this case study are realizing an additional 5% revenue converting in their native ecommerce stores that is not possible with an embedded iFrame menu for ecommerce. Tymber is actively tracking the data around how brand and product specific searches are growing and it's happening rapidly. Check out Tymber's post on brand and product specific searches to see how they have increased in recent years. Each month more and more brand and product specific searches are happening. Much like the real estate market, the earlier you get in the game, the bigger the upside for your revenue potential. Sophisticated cannabis retailers already see the value in native ecommerce solutions and have invested heavily in their ecommerce technology to build out custom native ecommerce solutions. Tymber offers a native solution that is turn key and can boost revenue in your ecommerce store from day one.
Just six years ago, Rebelle.com was founded in Hamburg. Today, 90 employees work for the online platform that specialises in second-hand luxury fashion, offering more than 150.000 items sold around the world.